The Chest Case History
Blackjack Traffic Builder
The PKS-372, skin packaged postcard proves to be very
successful in bringing in traffic. Everyone
loves the opportunity to win and with a twist of blackjack, the response
increases.
Headwinds Ltd., a Human Resources Consulting company, was
attending the HOHRC Conference. They
had 2,700 individuals that were pre-registered for the Conference.
An Ace of Spades was printed on the postcard along with information on
the trade show. Random decks of
cards are used with one card placed face down on each card and skin packaged to
it. Anyone with a ten through king
would have blackjack and win a prize at the booth.
Everyone that showed up was asked to leave his or her postcard behind.
This left a list of people for follow-ups since the attendee’s address
label was on the back of the postcard.
The traffic builder was considered a hit. 34%
of the people mailed a card stopped by the booth.
