The Chest Case History

Membership Renewal

PZ-539, Bubblegram with Pen

Microsoft Business Solutions was targeting the Certified Professionals involved in their program to renew their memberships.

The Chest Bubblegram was chosen as the mailer. Each card had a customer-supplied pen inserted. When the pen portion was torn on the perforation, it allowed the postcard to open and reveal their message. This inside message instructed the recipient to log on to the specified web site with their password and fill out the proper information for their renewal.

This mailing was sent to 10,000 current members. It provided a gift that was certain to attract attention and had concise simple instructions for the renewal process.

Closed Front View Mailing side and perforation torn with inside

Of card showing

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