Chest Case History trade show traffic builder with MB100 Mail bag

Independent Rep Agency

Sales & Marketing for the Promotional Products Marketplace

The Chest Case History

Trade Show Traffic Builder

with MB-100 Mail Bag

International Contractors specialize in building restaurants and were exhibiting at the Restaurant Show in Chicago. They wanted a unique mailer that made it clear what they did. The item selected for mailing was the MB-100, Mail Bag. The mail bag is 5 ½ x 7 ½” and is secured with draw string tie. This bag was screened with the client’s customer copy. This unique direct mail piece is certain to be opened by the recipient. The Chest inserted the customer supplied building block and a custom printed card. Each was then mailed out bulk from The Chest to the mailing list provided by the distributor.

The printed card invited the recipient to come the International Contractor’s booth at the show and to bring their block with them. The attendees then built a structure out of blocks in the booth. It was a successful tool to reinforce what they do.

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