The Chest case history
New product introduction using Bubblegram
PZ-523 Bubblegram with Reply Card
Monarch Pharmaceuticals introduced a new drug, Lorabid, an
antibiotic that is bubble gum flavored for children.
They wanted to reach 5,700 doctors. To get this information to the
doctors, this mailer was created with the bubble tray.
Customer supplied bubblegum was placed in the tray.
The card carried all the product information on the inside flaps and also
the special offer. If the doctor
replied, they would receive a full gumball machine to place in their office for
children. The inside back was a
reply card that was perfed to allow the doctor to send back the offer. The
address label was a piggyback label so the recipient was able to pull this off
the card and re-apply to the reply card.
This one mailer accomplished all the goals required by the
Pharmaceutical Company for their introduction.
