Breaking News
The Chest Acquires WoodCo;
Darryl Haddox, CAS, Becomes
National Sales Manager
Mary Dobsch, MAS, president of The Chest, announces the company’s acquisition
of WoodCo, Inc., effective today. Along with representing and selling the
product line, Darryl Haddox, CAS, president of WoodCo and a 35-year veteran of
the promotional products industry, will become national sales manager at The
Chest. All current WoodCo employees will transfer to the company as well.
In an exclusive interview with Dobsch, PPB
learned that she and Haddox have been talking about a potential merger for some
time. “WoodCo offers a variety of magnetic products as well as laminated paper
products,” she says. “Their line will be an excellent complement to The Chest’s.
WoodCo will retain its brand name within The Chest as an additional product
line.”
All of WoodCo’s products are made in the USA, specifically in Washington,
Missouri, which is The Chest’s headquarters.
The Chest, known for its specialty packaging and custom boxes, has seen
substantial growth in sales in 2011. “After this year resulted in more than a
12-percent sales increase from 2010, the timing is ideal to acquire a product
line that will round out our already diverse product offering giving us a
presence in the magnetic and laminated paper product field,” adds Dobsch. “The
WoodCo line was designed to sell marketing solutions, not just promotional
products, so we are thrilled to represent a product line that fits so well into
our company’s standards of products and will help us better fulfill all of our
customers’ needs.”
The WoodCo Line can now be found through The Chest’s website,
www.chestinc.com, and WoodCo items will also be featured in the The Chest
2012 catalog and at all 2012 tradeshows, including The PPAI Expo.
12.22.11
